FGD is basically a unstructured way but Effective and Easy Market Research Technique that Helps in Evaluating the Feasibility of a New Product or Service By reaching potential users feedback which helps for organizational planning, marketing, by evaluating usability of the interface and representative content either online/offline. We support organization by gathering respondents, conducting focus groups. Our Expertise strategic moderators made FGD unstructured process to structural one in natural way by simplify the process into simple 3 logic principle/headings.

Before the FGD:

Purpose & objectives of the focus group

Establish a timeline

Identify the participants

Generate the questions

Develop a script

Select a facilitator

Choose the location

Conduct The Focus Group:

Actual time to conduct session and material need for session.

After the focus group:

Summarize the meeting

Analyze the summaries

Write the report