Data analysis and reporting is the ultimate and final door of any research. Our Data analysis team understands client need and has deep analytical insight with the capability to handle all complex level data, using different tools and techniques with best insight values.
Tools used for analysis:
SPSS, SAS,Quantum or any relevant software as per client requirements. Our reports and presentation include a wide range of market research standard output like Excel, SPSS, Word, PowerPoint, PDF and customised design templates.
Our Core Statistical approaches include:
• Factorial Analysis
• Statistical analysis (ANOVA, t-test, Chi-square, Z-test etc.)
• Multiple and logistic regression
• Cluster Analysis
• Market segmentation
• Conjoint Analysis
• Discriminant Function Analysis
• Multidimensional Scaling
Data Collection:
Data collection of market research is a detailed process undertaken to develop an initial understanding of the problem. It is the process of gathering and measuring information on target variables in a systematic fashion. At VMR, we have a well structured source of primary and secondary data collection methodologies where our clients can a space to get all at one place.
VMR Potential:
1. Having a rich source of primary and secondary data collection source to address the problem at hand.
2. Well framed Qualitative and Quantitative research methodologies like Focus group, Depth interview, case study, projective techniques with online and offline mode.
3. Experienced team in survey and observation method of research.
VMR provides innovative online and offline solutions to global clients with strong skills and technology.
