Quantitative research is exploratory and the only structured way to obtain quantifiable information with statistical reliability and analytical value to the data. It is a systematic, objective collection and analysis of data about a particular target market competition. It always incorporates some form of data collection whether it may be primary or secondary research.

VMR uses statistical techniques to gauge quality of the data and helps to test relationships along with cause-effects, which helps our clients to decide what’s right for their business. Our quantitative market research methodologies are summarised here: